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Discussion Starter · #1 ·
I think it's the coolest logo in the world.

Simple and powerful.

And yet, most of the Yamaha riders that I ask don't know that it represents three tuning forks, and an homage to Yamaha's history of producing the finest musical instruments in the world.
And this:

"The three tuning forks of the Yamaha Logo represent the cooperative relationship that links the three pillars of our business -- technology, production, and sales. They also evoke the robust vitality that has forged our reputation for sound and music the world over, a territory signified by the enclosing circle. The mark also symbolizes the three essential musical elements: melody, harmony, and rhythm."

And I think this is just awesome:
1898
This is the design with a "Ho-oh" (Chinese phoenix) holding a tuning fork in its mouth, which was established as the trademark in 1898, one year after Nippon Gakki Co., Ltd. was established.
The mark was known for being used on top quality organs, which illustrates how the Founder always aimed to create world-class products.
Art Rectangle Pattern Font Drawing
 

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Thank you for sharing, I haven't gotten any chance to read the history of the Yamaha logo, it is very interesting to know the logic behind that logo, and the three pillars of Yamaha's business -- technology, production, and sales. 🆒 I'll read the history of other auto industries like HONDA, SUZUKI, BMW, KAWASAKI, etc :unsure:
 
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